It’s 44 days until college football season, and if you’re like me, you’re already thinking about the perfect game day outfit.
And then there are girls like Heather who make it so easy for us. In June, she started Dress for the Game — an online boutique specializing in college game day dresses that coordinate with school colors.
Heather — a law student in Nashville who didn’t go to a “football” school — came up with the idea after an exhausting search for the perfect tailgating outfit for a gamedate with her boyfriend (now husband).
SF: You said you wore the “wrong” thing to the game?
Heather: I had a funny/bad experience at my first SEC football game. I did not wear a dress and did not wear school colors, so I stuck out pretty bad.
SF: So not having anything to wear inspired Dress for the Game?
Heather: I didn’t want that to happen to other girls that didn’t go to a football school. Second, I moved to New Orleans and made friends with some LSU fans. I needed some purple and gold attire to attend the games. So, I began to think about all the people who move and don’t have access to stores that carry their schools colors or want to attend other games with friends.
SF: What SEC school did your husband go to that started it all? You must have really enjoyed tailgating!
Heather: My husband went to Auburn, and I have been an Auburn fan for a long time
SF: I see you have Alabama, Florida, LSU, etc. in your shop. How did you pick which schools you would cater to?
Heather: I am starting with all the SEC schools, and hopefully I can expand to other teams in the future!
SF: What else can we expect to see from Dress for the Game in the future?
Heather: I have mostly dresses and accessories right now, but I want to expand to shirts and skirts too. The future outlook is more dresses then expanding to other attire, other schools, and I’m in the planning phase of adding a men’s line as well.
SF: Describe your perfect game day look.
Heather: I love the fall weather, so my perfect game day look is a navy sweater dress with tights and flat brown boots with an orange scarf.
Click here to check out all the cute school-spirited dresses and accessories over at Dress for the Game! Even if you’re not a football fan, you’ll find something you love. As a diehard Tiger fan, some of my favorite dresses are the Florida and Alabama ones (but shhh don’t tell…)!
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