Hi there! My name is Leslie Presnall and I’m the Louisiana fashion and lifestyle blogger behind Southern Flair!
I live in Baton Rouge, Louisiana, and my one mission is to inspire you to live your BEST life right here in Louisiana!
In my opinion, there’s NO place like Louisiana. The culture, the food, the parades, the festivals, the football seasons — you can’t beat it. So whether you’ve just moved to the South or were born and raised, I’m so glad you’re here and we can be BFFs now!
So what’s Southern Flair all about?
Basically, you can break everything into three categories: Southern Fashion, Louisiana Lifestyle and Local Love.
- Southern Fashion includes my personal outfit posts, current trends, styling tips and shopping finds.
- Local Lifestyle includes everything from Louisiana-inspired DIY projects and recipes to all things football season and Mardi Gras!
- Local Love is where I feature awesome places and people from Baton Rouge or South Louisiana. These can be everything from boutique owners and designers to restaurant owners and other local #Girlboss women. I also include a monthly roundup of everything fun to do around town. If you’re looking to discover new places or fun things to do, this is where you’ll find it! Everything there is to love about Louisiana falls in this category!
Here’s the quick version: I was born and raised in West Monroe, which is in North Louisiana (about 3 hours from Baton Rouge). I first moved to Baton Rouge in 2006 for college, and graduated from LSU in 2010 with a degree in Mass Communications. Geaux Tigers!
During college, I worked in the media and even scored a pretty cool internship with a fashion & beauty magazine in NYC. Blogging was just starting to become a thing around the time I graduated. I wrote my first ever blog post on the floor of my college apartment in March 2010, and I’ve been going ever since!
It wasn’t until I moved BACK to NYC after graduating that I realized HOW FREAKING MUCH I LOVED the South! You don’t realize how unique our culture is until you leave it. The thought of not tailgating during football season and missing Mardi Gras parades was too much to bear, so my dad came and got me in the middle of a huge snow storm and dropped me off in New Orleans — you guessed it, right in the middle of Mardi Gras :)
I lived in New Orleans for a short while, then headed back home to West Monroe to attend grad school at LA Tech. It wasn’t quite the same as LSU, but it got the job done. I graduated in 2013 with a Masters in Education and moved back to Baton Rouge, where I started entertaining 7th graders as an English teacher.
Today, I work full-time teaching and work as a freelance content creator and social media manager for local small businesses.
I have really strong interests in photography, small businesses, social media, travel, iced coffee, The Bachelor, tacos & margaritas. Oh, and shopping.
The Baton Rouge Fashion Council
In 2015, I had a crazy idea to start a local organization that could connect all the boutiques and designers here in Baton Rouge. So I launched the Baton Rouge Fashion Council and we now have over FIFTY local businesses involved from all around town and surrounding areas like Zachary, Central, Gonzalez, Prairieville and Port Allen!
You can read about the full evolution of the Baton Rouge Fashion Council in this post, but to sum it up, we host monthly events or pop-ups all around Baton Rouge. Some of our biggest events include Fall Fashion Fest (an all purple and gold tailgating event that kicks off football season) and our annual Boutique Blowout Sale.
I’m SO passionate about our growing fashion industry and supporting other ladies following their dreams in this field. I strongly believe in growing a community where local women can support each other and grow together. Everyone needs their tribe!
Other Ways to Stay in Touch:
Local Edition Newsletter
Heading to a blog every day can be hard. I know. To make it easy for you, I’ve created the Local Edition newsletter, which focuses exclusively on Louisiana fashion and lifestyle. It will pop in your inbox every two weeks and ALWAYS includes a perk — whether that’s a discount code, a freebie, exclusive invites, or something I haven’t even thought of yet! :)
It’s an easy to way to discover new local brands, go behind-the-scenes with your favorite boutiques and designers, be the first to know of upcoming events and save with all the coupons and giveaways!
Wanna know more? Comment below or shoot me an email at Leslie.firstname.lastname@example.org!