Elohim + Nim is a local showroom that offers a totally unique shopping experience to Baton Rouge. Unlike a normal retail store or boutique, shopping is by appointment only and it’s a private one-on-one experience with owner and stylist Nimia Cabrera. I took a look around her showroom (located at 11847 Bricksome Ave.) and talked about how she got started, how her showroom operates and what we can see inside this holiday season!
Get an exclusive discount from Elohim + Nim in the Baton Rouge Holiday Shopping Guide!
Nimia: Elohim + Nim was an idea I had while I was in my junior year of college, but I did not start working on this idea until November 2015. We launched the site in April 2016. I started with lots of research on websites and market dates. I also started taking a couple business and fashion classes from the Fashion of Technology in New York. Then I presented the business plan to the only person that I knew would take a risk on me, my dad. He was impressed enough to give me a small loan to start my business.
Nimia: Throughout the process of writing a business plan, I knew I couldn’t do this alone, but I was so afraid of having a bad partner. I was praying about the mess I was getting myself into and then it hit me, what better partner than the man I go to for all my other messes? I looked for names in the bible for God, and I liked how Elohim sounded with Nim (which was what my classmates called me in college), and it just stuck. Elohim + Nim sounded like two partners in business, because I could never get through the stress and responsibilities without him.
Nimia: The showroom is a free private shopping experience for customers and their friends to shop stress free and with a complimentary styling. When you schedule an appointment to shop the showroom, we’ll discuss styles and sizes to have ready for you. You can also come in and just shop our new styles that are only available in our showroom.
As you walk in, you’re greeted with your choice of mimosas, tea or coffee to enjoy while you shop around. We’ll go over some of the styles pulled for you to try on. Once you get a chance to try everything on, we’ll go over any accessories that might work for your looks and send you off with your favorite picks.
If you’re in a rush, we also have quick appointments for those that have seen something online and just need to make sure they order the right sizes. When you call or email, just let us know what styles you’ll need ready and the sizes you would like to try on. When you come in, we will have everything ready for you to try on and be on your way.
If you need anything shipped to your house or as a gift, we can ship for free when you shop our showroom.
The reason I decided on a showroom over a retail space is because it’s a little more personal. I get to interact with customers one-on-one without having to push for sales because the overhead costs are less. This also makes things easier for me to manage the store alone. As retail dynamics change, I feel that we are heading towards a more online era of shopping, so I also didn’t feel that it would be a smart investment for me to start big with a retail space.
Nimia: We have supported different charities and organizations depending on the month or current events. The first charity we donated to was Love-A-Bull, which is an American Pit Bull Terrie organization that helps promote education and adoption of Pit Bulls. This was because we had just adopted a pit bull and we noticed some of the struggles of saving him. He changed my life and I wanted to donate our first 10% in his honor. We have also donated to the Red Cross during the flood in August 2016. We have supported organizations like Susan G Komen, Miles Linares Foundation and more.
I want to make sure that we are not just another business, but that we take our blessing and bless others with it. I wanted us to also become a part of our community by contributing. Going forward, I would like us to focus in on one cause to support. You can spread yourself so thin trying to help so many needs around us, but I feel focusing on one cause will help us be a bigger difference. I’ve been praying for direction in this matter and I feel that we are leading towards helping with children and orphanages.
I want to make sure that we are not just another business, but that we take our blessing and bless others with it.
Nimia: My alarm goes off at 5:50AM, and I am always in debate with myself around this time. I know it is good for my health to go to the gym, but also knowing that snoozing for an hour sounds just as good. I finally just get up and get ready to be at the gym by 6:30AM. By 7:45AM, I am typically headed to the showers and get ready. Around 8:30AM, I leave the gym always feeling proud of myself for sticking it out and finishing my workout. Depending on the day, I either head too school for a full day or go to the showroom.
A day at the showroom starts around 9:30AM — with sitting down making a to-do list. I love love making lists because they help me focus (I am easily distracted). I then go over emails and see if there are any appointment emails or anything that needs immediate attention. Then I go over and prepare any orders that have either come in online or that we made through social media. After I prepare the orders (which is my favorite part), I try to find new events for pop-ups or look for new inventory from our vendors to see if I can find something knew to add.
Depending on how busy I am, I’ll either get lunch with a friend or I’ll order Jimmy John’s (they delver to our showroom, and are really fast!). Around lunch is also when I usually pick up Cayman, my dog, and bring him in with me.
After lunch is usually when my intern, Jaclyn, and I will start going over social media posts. Then I go over or edit new images from our shoots. If we get a new item in, we open, hang, steam, tag and add these new products to the showroom and then online.
I’ll end the day by checking off things from the list and making a list of what I can get done from home. Me and Cayman will then lock up the showroom and head to the dog park down the street for some well-deserved mommy and doggy time. On the way home, we’ll make a quick stop at the post office to drop off any orders we prepared that day and call it a day.
Nimia: The selection of clothing is different from what you would find in your typical boutique here in Baton Rouge. I also think the showroom experience is something that you wouldn’t find in any other boutique. It is that one-on-one attention and the pre-styled selection that you can come and try on alone or with your friends while sipping mimosas.
Finally, I feel that the joy of shopping and knowing that part of your purchase is going to a good cause and not only that but also some of our products contribute to other causes.
What’s your favorite part about owning and running your own business?
Nimia: I have three favorite things about owning my business:
- I love having a way to help others. I know it might not be much now, but I am happy that having a business has made it possible to help others. Especially that we started from the beginning with this goal in mind, because that has made it a part of who we are.
- My second favorite part has to be getting to travel to some cool cities for work and getting to meet people through my business. I have an excuse to visit New York (which is my favorite), Las Vegas, Los Angeles and Dallas. I also get the chance to meet different people from customers to other business owners in the area.
- I do really also enjoy the look that I get when I introduce myself as the owner of Elohim + Nim at markets. The expression is in between “She’s lying” and “How old are you?” and “Where’s your mom?”
Nimia: Time. Juggling time is the most challenging. There are so many things to do. I also have a family, a boyfriend, friends, a pet, school, homework, another job and all these things require time out of my week. I feel like sometimes I don’t get to show Elohim + Nim to its full potential, but I am still learning to juggle it all. I do pray that I find a balance because most days I feel like I need more hours added to the day.
What’s types of fall/winter trends can we see now in store?
Nimia: Suede! We have a couple suede selections from skirts to sweaters and outerwear. We also have a great selection of jeans for this season. The holiday season also calls for the perfect party dress and we have them!
Nimia: If you’re in the Baton Rouge area, you can shop our showroom Tuesday and Fridays 10AM – 4PM or Thursdays and weekends by appointment. You can make appointments anytime by just emailing us at firstname.lastname@example.org or calling us (225)238-7711
You can also shop online at www.elo-nim.com
You can shop through Instagram by just commenting on the item image with your size and your email without “.com” at the end or by sending us a direct message. You can also shop our Facebook page.
You can shop with us at any of our pop-up events. We’ll be at the Holiday Shop Hop at the Capital City Park Museum on December 7 and every other Friday at Rigsby’s Frederick Salon from 9AM – 1PM.
What can we expect to see from Elohim + Nim in 2018?
Nimia: You can expect to see more days and events where you can shop the showroom. You can also expect to start seeing the difference that your purchases at Elohim + Nim are making in others’ lives. Finally, God willing, you can expect to see our own Elohim + Nim designs in stores!