For this month’s Baton Rouge Boutique Tour, we’re checking out Article & Thread (located at 7809 Jefferson Highway, Suite C1)! I first met the owner, Jennifer Myers about a year ago when Article & Thread (then known as Article 19) started participating in our Baton Rouge Fashion Council events. I loved the edgy, modern vibe of her clothing, and a trip to her new store was just that — from furry handbags, embellished dresses and tassels on shoes, it’s such a trendy place with unique apparel and accessories for sure!
In the past, Jennifer has operated solely online and through pop-ups to eventually a showroom. She recently opened her first store front near the Bocage area. It’s a smaller space jammed packed with great stuff (like this pink scalloped romper and mauve print off-the-shoulder top). And with most clothing appearing to be priced under the $50 mark, you really can’t beat it.
She’s hosting her Grand Opening Party this Saturday, March 4 at 3PM and you can get an exclusive discount code in this week’s Local Edition! Sign up here to join our local troop and get her deal in your inbox Thursday night — just in time to shop her grand opening on Saturday! And check out our Q&A to learn more about the store below!
When and how did you start Article & Thread?
Jennifer: Since I can remember I always wanted to work in the fashion industry. Even as a young child I was very particular about the way I dressed. I use to lay out my next day outfits on the ground so precisely that when my mom walked in the room she said it looked as if I laid on the floor and disappeared except for my clothes. After graduating from Louisiana State University in Merchandising, I went to graduate school at the University of New Orleans for a M.B.A. because I was still contemplating exactly what I wanted to do. It wasn’t until a couple years later I got married and my husband really gave me the extra push to just go for it. He knew I would love to open a boutique and once he said I should go for it, I was all in. I launched the online boutique in December of 2015.
Where did the name Article & Thread come from?
Jennifer: I knew I wanted a name that had meaning to me. I have interests in politics and world events and came across the declaration of Human Rights adopted by the United Nations. Article 19 is the right to freedom of opinion and expression. This is exactly what I love about clothing and fashion because it is an outlet for everyone to express themselves. I chose my company name to be Article 19 LLC and I do business as Article & Thread.
What does a typical day look like for you running your own boutique? How is it different now with the physical storefront?
Jennifer: A typical day is trying to get as many things done on an ever growing list of to-do’s that I possibly can in a day. I am continually trying to improve on anything that I can. Whether it be improving the website for our visitors or searching for unique apparel and accessories. There is a lot to juggle when you are the sole owner of a business but it also is very exciting and thrilling. Now that I have opened a physical storefront, my customers are very excited that they have a place to come try on and see and touch items that they liked online. I have really enjoyed getting to interact with my customers as well and I can’t wait to meet more of them.
What makes Article & Thread unique?
Jennifer: Personally, I think that our products are unique and our customer service is impeccable. I strive to offer quality as well as affordability. I only price items at amounts that I feel that I would pay for them. I also really enjoy making people feel good and feel confident in what they have on. We offer staple items as well as trend driven looks and when people end up falling in love with something that they think they couldn’t pull off is when I really love what I do the most. Fashion is supposed to be fun and exploratory and that is why I love it so much.
What’s your favorite spring trend we can currently find in store? How would you style it?
Jennifer: My favorite spring trend right now is actually the color pallet. Dusty blues and dusty pinks mixed with light greys and taupe. I think they are flattering on anyone’s skin tone and coloring. They are also so soft and light which can be worn year around.
What has been the most challenging part of running your own boutique?
Jennifer: I would say that being a perfectionist and impatient is very frustrating but also a strength when owning your own business. Continually growing and improving is something that I constantly work on so I rarely feel satisfied or complacent but it also keeps me motivated.
What has been your favorite part of running a boutique?
Jennifer: Interacting with customers and receiving good feedback. I love to hear that someone loves what they have purchased from us or they really like our style. It makes all the hard work worth it.
What’s in store for Article & Thread for the rest of 2017? What can we expect to see in the future?
Jennifer: We are going to continue doing events locally and elsewhere like we always have. We have a lot of fun doing them and enjoy people learning about our brand. We are also throwing a Grand Opening Party on March 4th at 3 pm that we are very excited about! We will have food, drinks, music, and giveaways from Article and Thread as well as other local vendors.